The temperature dropped sharply and the wind rose in Dongguan, which is nature's "expression" of the southern winter.

The grand events are superimposed, and the "wind" spreads throughout the city. Recently, Dongguan has ushered in a series of fashion events. The two major IPs,"Dalang Wool Weaving" and "Humen Clothing", have joined forces to set off a world-class fashion trend with the theme of "Fashion Trend·Made in Dongguan".

From November 20 to 22, 2024, the 21st China (Dalang) Wool Products Fair (hereinafter referred to as the "Weaving Fair") was held in Dalang Town, Dongguan city.

From November 20 to 24 of the same year, the "2024 World Fashion Conference", the 27th China (Humen) International Garment Fair (hereinafter referred to as the "Clothing Fair"), and the 2024 Greater Bay Area (Humen) Fashion Week were held in Humen Town, Dongguan city.

From textiles to clothing, the weaving fair and clothing fair held in Dongguan can be said to be "well-known". For example, the Service Fair, which was held in 1996, has been held for 27 times so far. Another example is the Weaving Fair held in 2001, which has been held for 21 times so far.

Historically, the two major industry events mentioned above mainly highlight the theme of "transactions" and play an important role in promoting the development of Dongguan's textile and garment industry.

While highlighting the theme of "transaction", new phenomena and new trends are also emerging. For example, the Greater Bay Area (Humen) Fashion Week, which was upgraded from Humen Fashion Week. Another example is the World Fashion Conference, which was added last year and continues to be held this year. They highlight the "display" function, especially the fashion display and aesthetic expression of Dongguan manufacturing in the fields of creativity, design, craftsmanship and other fields.

At the high-profile moment of the global textile and garment industry, when old and new events were joined and superimposed to empower each other, the urban brand "There is a manufacturing aesthetics called Dongguan" became widely known, because Dongguan Manufacturing has shifted from "warming the world" to more Focus on the transformation of "aesthetic expression".

01. Have ideas, from "three things and one supplement" to creative launch sites

The "birthplace" of the country's first "three offers and one compensation" enterprise-many people have known Dongguan since "three offers and one compensation". At that time, compensation trade was obtained through processing supplied materials, assembling supplied parts, and processing supplied samples. This was the beginning of Dongguan's manufacturing industry.

At that time, Dongguan did not have much initiative in industrial development, but passively followed orders from the upstream industrial chain to produce. But today, on the manufacturing stage, Dongguan has moved from its original "supporting role" in production to the upstream of the industrial chain and the "protagonist" of new manufacturing.

Taking the textile and garment industry as an example, Dongguan is not only a production base and trading venue, but also the birthplace of many creative ideas in the international textile and garment market.

When "ideas" can also be sold at a good price, the snowball in Dongguan's textile and garment industry is rolling bigger and bigger. Take Dalang Town as an example. It is known as the "World Woolen Weaving Capital". It has more than 28,000 wool textile market entities and more than 200,000 employees, and its annual output reaches 900 million sweaters.

In addition, Dalang develops and launches nearly 10,000 new yarns every year, and yarn companies have more than 200 related patents, of which more than 80% are fancy yarn patents, accounting for about 2/3 of the number of fancy yarn patents in the country. Dalang Wool Weaving has become one of the largest industrial clusters in the country and the most complete industrial chain.

Data shows that the annual transaction volume of the entire wool industry chain in Dalang Town exceeds 72 billion yuan, of which the annual transaction volume of the yarn industry alone exceeds 35 billion yuan-which accounts for more than half of the market transaction volume of the entire industry. Dalang's yarn raw materials have unquestionable core advantages across the country.

Dalang "weaves" beauty and gains beauty. Humen's performance is also "tiger and tiger": Humen has nearly 3000 clothing and apparel manufacturers, with a total production area of 2.51 million square meters, employing more than 200,000 people, and a total annual industrial output value of about 43.8 billion yuan. It has clothing and apparel and flour accessories The market area is about 7 square kilometers, with a total business area of 2.31 million square meters. It has 36 professional markets and 15,000 business households, with annual sales exceeding 84.5 billion yuan!

Brands such as "Yichun","Urban Beauty" and "Pig Banner" that everyone is familiar with are all private brands in Dongguan. In 2023, there will be more than 1100 industrial enterprises above designated size in Dongguan's textile, clothing, shoes and hats manufacturing industry, achieving a total industrial output value of more than 90 billion yuan.

Traditional industries such as textiles and clothing were once regarded as sunset industries in some places, but Dongguan believes that "there are only sunset enterprises, but no sunset industries." It is this recognition and persistence that Dongguan cultivates, explores and attracts more creative design talents to Dongguan and into production workshops, thereby empowering Dongguan manufacturing.

In this way, Dongguan has also transformed from passive order taking and production according to orders in the past to self-research and development, self-design and self-creation. Dongguan Manufacturing has thus climbed from a follower in the industrial chain to the upstream and top of the industrial chain, and has become the industry leader., dancing a new vane of the development of the times and the industry.

02. With confidence, manufacturing will transform from highlighting practicality to highlighting aesthetics

Manufacturing can be more beautiful, and traditional industries can also be more technological and fashionable. At this year's Weaving Fair, the "Laiguan Customization" customized area attracted many merchants to stop and appreciate--

In the "Laiguan Customization" custom area, customers can quickly customize their exclusive sweaters through 3D simulation software. After displaying the design selected by the customer, the digital human model will adjust the color and pattern in real time according to the customer's needs until the customer is satisfied. Once the customer's needs are selected, on the production line next to it, the carefully selected yarn raw materials will be automatically knitted according to machine instructions. In this way, a sweater can be transformed from a design drawing to a finished product in two hours, achieving "what you see is what you get".

With the improvement of people's living standards and the growth of the middle class, modern life not only pays attention to the practicality of goods, but also pays more attention to the overall aesthetic values such as the beauty of design and craftsmanship of goods."Dongguan Customization" expresses Dongguan's manufacturing aesthetics in the new era to satisfy consumers 'diversified and personalized opinions and emotional expressions.

Lingdi Technology Company introduced that the customized production model of "Laiguan Customization" is to meet customers 'personalized wearing needs through mathematical design, digital human 3D simulation customization and production of sweaters.

Humanity's pursuit and desire for beauty drives manufacturing not only to meet the warm needs of humans for clothing, but also to pay attention to the demonstration of aesthetic values. Driven by this demand, Dongguan's manufacturing aesthetics continues to inject trends and fashion elements into the industrial chains such as design, production and packaging, thus helping Dongguan's manufacturing to continuously integrate Eastern and Western aesthetics in its continuous transformation and upgrading.

The pursuit of beauty is the eternal theme of mankind, but mankind's needs for the form, content and carrying entity of beauty are diverse, complex and changeable. The manufacturing model of "small orders and quick reverse" emerged in this context. It requires companies to have rapid production capabilities for "small batches, multiple batches" of goods and have no "digital intelligence" production capabilities, which simply cannot satisfy customers. Fashion, trend and personalized pursuit.

Dongguan has the ability in this regard. Dalang wool weaving is favored by the industry for its "flexible order taking and rapid delivery". Because Dalang is the area with the largest and most concentrated use of CNC looms in the world-the town has 150,000 computer flat knitting machines, which has formed a "CNC Loom Professional Street" with a length of about 1.3 kilometers, which makes Dalang's flexible fast reaction ranks first in the country.

Not only Dalang, Dongguan Humen and other places also have such capabilities. For example, Humen's garment companies can realize intelligent on-site production, logistics automation, management visualization, and dispatch automation. It only takes 5 minutes at the fastest from cutting to ready-to-wear.

Whether it is batch of "small orders and quick responses" or customized "custom to Dongguan", Dongguan aims to satisfy the people's pursuit of "good manufacturing", anchors innovation-driven ideas, and continuously promotes the manufacturing industry to move towards high-end, intelligent and green development has also gotten rid of the path dependence of traditional development, realized the iteration and upgrading of traditional productivity to new quality productivity, and promoted the high-quality development of Dongguan's economy.

Not only the textile and garment industry, but also Dongguan, known as the "trendy and fun capital", now with the support of "technological innovation" and "advanced manufacturing", its manufacturing can meet the more diverse and personalized needs of consumers. The charm of manufacturing aesthetics also helps Dongguan continues to create a new blue ocean of development in the fierce market competition.

03. Influential and inclusive help Dongguan break into the world

From Dalang to Humen, from wool to clothing, from "needle and thread towns" to "clothing aircraft carriers", the development of "Fashion Trend·Made in Dongguan" has attracted much attention.

Why Dongguan?

Dongguan is not only an important birthplace of Lingnan civilization, but also the beginning of modern history and the forefront of reform and opening up. From introducing the country's first "three supplies and one compensation" enterprise to developing into a "famous international manufacturing city", Dongguan has established economic and trade cooperation relations with more than 200 countries and regions, with more than 200,000 overseas Chinese and more than 900,000 compatriots from Hong Kong, Macao and Taiwan. Dongguan has long been an economy dominated by an export-oriented economy. In Guangdong Province, its total foreign trade import and export volume ranks second in the province, second only to Shenzhen.

An open Dongguan understands beauty better, and a Dongguan that knows how to integrate aesthetics into manufacturing products to express it also has a better future.Traditional industries such as textiles and clothing, which were once not favored by the outside world, have been continuously holding exhibitions for decades to set up a platform and platform for corporate development, in order to attract buyers and creative designers from all over the country and even around the world to come and participate in Dongguan.

During the interactive exhibition, Dongguan companies better understand the needs of customers around the world. At the same time, according to the requirements of merchants, Dongguan Manufacturing not only highlights practicality, but also highlights manufacturing aesthetics. This beauty can transcend national borders and affect more people.

Taking the Weaving Fair as an example, to this day, it has directly attracted exhibitors and buyers from more than 30 countries and regions, as well as more than 800,000 professional buyers from home and abroad to visit and purchase. The influence of the Fair has also made a major leap from "local" to "national" and then to "international". The exhibition has been rated as the "Most Influential Professional Exhibition and Brand Exhibition" for many consecutive years.

With the help of the exhibition, Humen has also grown into a "China's famous clothing and apparel city" featuring women's wear, children's wear and casual wear, and has won honors such as "China's Famous Women's Wear Town","China's Famous Children's Wear Town","National Clothing (Casual Wear) Industry Famous Brand Creation Demonstration Zone" and "China Garment Regional Brand Pilot Area".

In recent years, many national-level honors have once again been awarded to Humen. Humen has become the first batch of "National Textile Model Industry Clusters", the first batch of "China Garment Industry Demonstration Clusters","National E-Commerce Demonstration Base","National Torch Plan Garment Design and Manufacturing Industry Base" and "Top 100 Industrial Clusters in China", etc.

During the exhibition, Dongguan held activities such as fashion shows, design competitions, and trend lectures on brand and designer works to cultivate and tap fashion and creative talents and promote the growth of corporate brands.

Through hosting grand events to help enterprises transform and develop, Dongguan has built a communication platform integrating product display, technical exchanges, business negotiations and fashion releases, bringing Dongguan closer to the world.

During close interaction, Dongguan has further deeply integrated oriental aesthetics with modern manufacturing, and has continuously created Dongguan products that integrate "the beauty of design, the beauty of craftsmanship, the beauty of production, the beauty of products, the beauty of humanity and the beauty of concept."

Not only textiles and clothing, but also in other fields of production and manufacturing, Dongguan, which continues to give products the "beauty of manufacturing", is also receiving rich rewards from the "beauty of manufacturing".In the fierce market competition, these products made in Dongguan continue to conquer consumers '"ambitions". They also give China more say in the "siege" around the world, injecting new vitality and creativity into the development of global manufacturing.