May 19, 2024 is the 14th "China Tourism Day", and the Ministry of Culture and Tourism will carry out a series of publicity and promotion activities in the form of "theme month, theme week, theme day" and other forms throughout May, so as to realize the "5.19 China Tourism Day" shared by the whole people. Following the launch of the "China Tourism Day" theme week series during the May Day holiday, Hainan will launch as many as 286 exciting activities throughout May to stir up the theme month activities.

There are many discounts and benefits

There are 286 lively theme month activities, and the most attractive thing for citizens and tourists is a variety of real discounts and other activities. During the theme month activities, Hainan Province launched various marketing activities, such as the "Air Ticket as Ticket" 2024 Hainan Tourism Consumption Voucher Distribution Activity, which was officially launched on May 1, and leveraged 21 scenic spots, 6 major online travel business platforms and 9 airlines in the province to participate in joint marketing with 20 million yuan of consumption vouchers. At the same time, the Provincial Department of Tourism and Cultural Affairs also joined hands with Meituan to launch 10,000 merchants in all categories of life services such as scenic spots, hotels, restaurants, leisure and entertainment on the island to jointly carry out the "10,000 Store Discount" activity.

At the same time, Sanya, a popular tourist destination, has launched themed promotional activities such as "Warm Spring Pano Season (i.e., 5% discount), with Eli Lilly Welcome", and organized various tourism enterprises to launch 263 different types of 50% discount tourism products, with a total concession of about 230 million yuan, and the use period is from April to June for up to three months, so as to enhance the attraction of price-sensitive customers such as young customers with "high cost performance", and create a new Sanya vacation experience of "off-peak travel with highlights" for tourists.

There are also Hainan people visiting Hainan activities specifically for citizens and tourists on the island. During the event, the Provincial Department of Tourism and Cultural Affairs, in conjunction with the Provincial Department of Agriculture and Rural Affairs, and the tourism and cultural bureaus of cities and counties, used multi-channel resources such as Hainan Provincial Tourism Investment, Meituan, and Ctrip to mobilize hotels, scenic spots, restaurants, shared farms and other enterprises in the province to provide citizens and tourists on the island with value-for-money activities and diversified consumption choices with tourism investment cards, special theme tours, hotel bargains, 50% discount on tickets, shared farm discounts, and food benefits for Hainan people, so that citizens and tourists can start their island exploration journey with "down-to-earth, affordable and international gameplay".

The cultural and sports activities are splendid

The theme month will hold a series of wonderful cultural and sports activities. For example, in Haikou Qilou Old Street, the "520" Haikou wedding tourism theme activity will be launched, and on the day of "5.19 China Tourism Day", the "Love in Haikou" wedding tourism industry investment promotion meeting and the exhibition "Nanyang Charm" arcade wedding dress fashion night will be carried out on Zhongshan Yiheng Road, Qilou Old Street. From May 13th to 20th, the Love Museum will be launched at the Hainan Heritage Art Museum, and from May 10th to 31st, the "Love Must Be Chaired" activity will be launched in Haikou Yundong Library, Sky Mountain, Qilou Old Street, and Friendship Sunshine City. On May 12, Aaron Kwok's 2024 Dancing Stars World Tour - Haikou Station will be held at Haikou Wuyuanhe Stadium. It is reported that this Haikou concert specially brought a 450° revolving stage that holds the Guinness World Record, aiming to bring the ultimate audio-visual enjoyment to the audience.

During the theme month, there will also be the 2024 (3rd) Sanya City Tourism Festival, which will take "May Day" and "Dragon Boat Festival" as key nodes, with "'art' fun vacation" as the topic clue, and offline through the opening ceremony of the Binhai Joy Run and the 2024 (3rd) Sanya City Tourism Festival, the marketing of the "Bao You Chill" event and the joint interaction of merchants, etc., through online topic interaction and solicitation, etc., to arouse the attention of the whole network to Sanya's tourism popularity. For example, the "Chill Conveyor Belt" marketing campaign will plan a "Chill Conveyor Belt" marketing event at the airport, send Sanya surprise gift packages to domestic and foreign tourists, and combine online publicity to boost Sanya's tourism consumption market. During the theme month, the 2024 Asian Underwater Photography Championships and China Open will also be held in the Wuzhizhou Island Tourism Area in Sanya, which is a national sports tourism demonstration base. The event will lead the public to explore the charm of the China Sea under the lens of photographers, stimulate the public's enthusiasm for participating in diving, and drive more citizens and tourists to participate in sports tourism consumption.

The exciting sporting events that take place during the theme month are also not to be missed. Including the 2024 China (Hainan) Golf Annual Ceremony and the 2024 National Youth Windsurfing & Kiteboard Championship held in Qionghai; The seventh round of the 2024 Women's Super League will be held in Qiongzhong, and the Qiongzhong Women's Football Team will host the Shanghai Rural Commercial Bank Women's Football Team, which is a national high-level football professional league in which the Chinese Women's Professional Football Club participates, and is an important event platform for cultivating high-level players. The 2024 China Family Regatta - Sanya Station will be held in Sanya in late May, which will be held at the site of the sailing project of the 6th Asian Beach Games. The 2024 Sanya University Sports League will also be held from May 20 to 24, with five major events: basketball, football, volleyball, sports dance, and e-sports, hoping to build the event into a new engine to drive Sanya's youth sports tourism market and promote the development of Sanya's sports tourism economy.

A variety of activities with a variety of themes

There will also be a series of themed activities during the theme month. For example, around the theme of "5.18 International Museum Day" 2024, "Museums Committed to Education and Research", the South China Sea Museum (Hainan) will hold a series of activities, including the China (Hainan) South China Sea Museum 2024 International Museum Day activities, as well as the launch of a series of "Friends of Museums" such as "The World of Baba and Nyonya" and "Visit to the Cultural Relics Protection and Restoration Centre". At the same time, the South China Sea Museum of China (Hainan) will also hold the Nanhai Erudite Hall "Nanhai Knowing the Season-Xiaoman" activity on May 19, China Tourism Day, leading the audience to understand the role of solar terms, understand Xiaoman's agricultural affairs, appreciate the poems together, and feel the traditional folk customs.

Baoting will hold an interactive evening party of "Exploring Cultural Journey" on May 18 International Museum Day and China Tourism Day, which will set up mobile characteristic exhibitions, carry out tourism promotion activities, hold interactive evenings and other wonderful contents, fully display the development achievements of Baoting's cultural and museum undertakings and Baoting's unique cultural and tourism resources. At the same time, the "5.19" Lingshui Outdoor Tourism Exhibition will be held, which will organize the county's scenic spots, hotels and B&Bs and night economy, low-altitude flight, sea-related sports, special catering and other formats by building outdoor camping booths, and organize 520 charity sales and other activities during the event.

Ding'an will launch a series of activities around Dragon Boat Festival food, Qiong opera, etc. during the theme month. The 15th Hainan (Ding'an) Dragon Boat Festival Food and Culture Season Qiongju Carnival in 2024 will focus on "Weekly Opera Masters Help and National Participation", adopting the form of "Qiongju + Real Scene + Food", including classic singing performances, famous artists talking about art and life, etc., which will be held in Ding'an Old County Ya Ruins, Ding'an Xiangou Gourmet Beef Street and other places. In 2024, the 15th Hainan (Ding'an) Dragon Boat Festival Food Culture Season Ding'an County Township Customs and Folk Customs Exhibition will invite a group of well-known music producers and dance creators in the province to go deep into Ding'an townships to collect style, feel the scenery and folk customs, understand the hometown music and nostalgia, and create a number of excellent literary and artistic works.

A series of global events will also be held at the same time. For example, the Hainan Free Trade Port has carried out global tourism and cultural communication activities, including the "Hello China, Sunshine Hainan" overseas mainstream media collection activity, the Hainan Tourism and Cultural Boutique TOP10 Global Selection Activity, and the "Hello China Sunshine Hainan" Hainan Tourism Photo Exhibition and Tourism Promotion Activities. There are also Hainan tourism multilingual websites and overseas social media platform publicity activities to maintain the visibility of Hainan tourism on the international Internet and build a publicity position for Hainan tourism on the international Internet.