Starting from Shanghai and connecting tourist destinations across the country, the development of Shanghai's cultural tourism is also inseparable from the cultural tourism linkage and resource integration of cities across the country, especially cities in the Yangtze River Delta region.

On the afternoon of August 16, 2024, the launching ceremony of "China Destinations: National Cultural Tourism Route Promotion Project"(hereinafter referred to as "China Destinations") was held on the Huangpu River cruise ship "Princess Yunjin". At the scene, relevant persons in charge of cultural tourism in Hefei, Jiaxing, Shaoxing, Xuancheng, Nanjing, Dalian and other cities promoted urban cultural tourism.

Cultural and tourism cities are connected to each other, tourists and consumers gather together, and more destinations are also paid attention to and seen in dialogues and exchanges.

Hefei: A city where "Kori-based science and technology" supports people

Wu Yajuan, Director of the Culture and Tourism Bureau of Hefei City.

Wu Yajuan, director of the Culture and Tourism Bureau of Hefei City, said that Hefei has long been in close contact with Shanghai. More than 2200 years ago, Jun Chun Shenjun from the State of Chu came to Shanghai from Anhui to dig and dredge;162 years ago, Li Hongzhang from Hefei landed in Shanghai from Shiliupu Wharf.

Today, Hefei has developed into a sub-central city in the Yangtze River Delta world-class urban agglomeration, a dual-node city in the "Belt and Road" and the Yangtze River Economic Belt, a comprehensive national science center, and the only provincial capital city in China that sits on Chaohu Lake, one of the five major freshwater lakes.

In this city's cultural tourism promotion, Hefei also brought "Xiaoxi", its cultural tourism promotion officer iFlytek AI virtual anchor. Xiaoxi tells the story of Hefei that is both "scientific and technological" and supports people. Hefei is known as the hometown of the Three Kingdoms, the hometown of labor contractors, the cradle of the Huai Army, and the base of science and education. It is the hometown of Zhou Yu, a famous official of the Three Kingdoms, Bao Zheng, a famous minister of the Song Dynasty, Li Hongzhang, a key minister of the late Qing Dynasty, Liu Mingchuan, Taiwan's first governor, and Yang Zhenning, a Nobel Prize winner in Physics.

When you go to Hefei, you can also experience the journey of science and technology popularization, experience the magic of the artificial little sun on Science Island, the mystery of quantum technology, the wisdom of iFlytek, etc. Wu Yajuan pointed out that there are now nearly a hundred trains from Shanghai to Hefei all day, and it can be reached by high-speed rail in 2 hours. You can make a "go as you please" trip at any time.

Hefei Cultural Tourism Promotion Officer Iflytek AI virtual anchor "Xiaoxi". Photo source: Hefei Cultural Tourism Promotion Video

Jiaxing: Ancient Chinese towns look at Jiaxing, and ancient Jiaxing towns look at fashion

Feng Lei, deputy director of Jiaxing City Culture, Radio, Television and Tourism Bureau.

Jiaxing is known as the "House of Silk and the Land of Fish and Rice". The Beijing-Hangzhou Grand Canal runs through the city, forming a unique urban water system skeleton with "supported by the canal and gathered by the eight rivers." It has been an important town for commerce and light industry since ancient times, and has also made the main city and surrounding the canal. A large number of ancient towns with unique cultures have emerged.

Feng Lei, deputy director of the Culture, Radio, Television and Tourism Bureau of Jiaxing City, said that Jiaxing has always been committed to the connection between ancient towns and modern times, the reproduction of ancient towns and ancient towns life, and the presentation of the cultural charm of ancient towns. Today's ancient town of Jiaxing is demonstrating its "fashion style": the Wuzhen Drama Festival is hard to get a ticket, and the fastest drama takes seven seconds; Xitang launches Hanfu Culture Week; Puyuan has an International Fashion Week; Yanguan has a Tide Watching Festival, Chongfu Grand Canal Dream Music Festival, etc.

As the closest tourist destination to Shanghai, it is very convenient to travel from Shanghai to Jiaxing, and it takes less than an hour by car; you can also take the high-speed train from Hongqiao Hub, which takes less than half an hour; or for a "special" look, take the Nanhu 1921 red train from Shanghai West Railway Station and slowly arrive at Jiaxing Railway Station, and you will have a red journey.

Photo source: Jiaxing Cultural Tourism Promotion PPT

Shaoxing: A museum without walls and the ancient city of dopamine with all seasons

Zhou Hongliang, deputy director of the Culture, Radio, Television and Tourism Bureau of Shaoxing City.

9.09 The square kilometer ancient city of Shaoxing was built in 490 BC and has remained unchanged for more than 2500 years. Shaoxing still has eight well-preserved historical and cultural districts, full of cultural flavor and fireworks, and is known as a museum without walls.

Shaoxing has many famous people. Cai Yuanpei is known as the father of Peking University. Luo Jialun, the first president of Tsinghua University, is also from Shaoxing. Lu Xun and Xi Shi are also familiar with them.

Shaoxing wine is as famous as opera. Shaoxing rice wine is known as one of the three major ancient wines in the world. Shaoxing is also the birthplace of Yue Opera, the second largest opera type in China, and the essence of the Tang Dynasty road in eastern Zhejiang.

Zhou Hongliang, deputy director of the Culture, Radio, Television and Tourism Bureau of Shaoxing City, said that Shaoxing is now positioned as the "ancient city of dopamine"-a place that satisfies all imaginations. Paulownia flowers in spring, water in summer, red leaves and fields in autumn, boutique B & Bs in the mountains and marathons in the city. Racing, indoor skiing, kayaking, baseball, Shaoxing also has the most fashionable sports. In winter, it is snow, with Anchang's cured meat and rice wine.

Photo source: Shaoxing Cultural Tourism Promotion Video

Xuancheng: Landscape painting on rice paper, yearning for the "distance"

Xuancheng is located at the junction of Jiangsu, Zhejiang and Anhui provinces. With the opening of the Shanghai-Suzhou-Lake high-speed railway at the end of this year, the time and space distance from Shanghai to Xuancheng will also be shortened to less than one hour.

Traveling in Xuancheng is also visiting Xuancheng following poems. The city is Jingting Mountain, which "never gets tired of looking at each other", and Xieyuan Tower, which "looks at the clear sky at night." In Jingxian, where rice paper is produced, there is a peach flower pool thousands of feet deep. Coupled with Xuan brushes, Hui ink, Xuan inkstones, and the four treasures of the study room, you can paint ink and blue paintings, making Xuancheng a "landscape picture on rice paper."

Li Tang Siyuan, Xuancheng City Culture and Tourism Bureau.

Now Xuancheng focuses on the super IP of "Dahuangshan" and strives to build Dahuangshan a world-class vacation and health tourism destination. Li Tangsiyuan, the Culture and Tourism Bureau of Xuancheng City, said that Xuancheng is very suitable for self-driving travel. The mountains are full of azaleas in spring, and green mountains in summer and autumn. It is naturally pure oxygen, making it suitable for camping. The "Southern Anhui Sichuan-Tibet Line","Anhui Zhejiang Tianlu" and "Southern Anhui Tanggula" have become the "poetry and distance" in the hearts of countless self-driving tour enthusiasts.

Xuancheng also has delicious food. From Shuiyang Sanbao, Spicy vermicelli, Langxi "Jianping Sixteen Fresh Flowers" and "Guangde Four Wonders", you can eat Maolin Paste and Jingxian Braised Noodles, and go shopping from north to south.

Peach Blossom Pond. Photo source: Xuancheng Cultural Tourism Promotion PPT

Nanjing: The capital of the Six Dynasties and Ten Dynasties, and history can be touched everywhere

Han Fei, director of the Tourism Image Promotion Center of Nanjing City Culture and Tourism Bureau.

As a famous tourist city, Nanjing has been known to many tourists. How to stay for a few more days? Han Fei, director of the Tourism Image Promotion Center of Nanjing City Culture and Tourism Bureau, gave a travel strategy for "staying in Nanjing."

She suggested staying one or half a day to climb Purple Mountain and feel the green lungs in the center of Nanjing, or staying one night to experience the night river of Xuanwu Lake in the evening.

If we had a few more days, Nanjing's history could be touched everywhere. For example, Chaotian Palace (Nanjing City Museum), the largest ancient building complex in the Jiangnan area, or the Six Dynasties Museum built on the archeology of the Six Dynasties in Nanjing. City walls can also be seen everywhere in Nanjing. They can not only be seen, but also be touched by climbing. Stone City in the west is another name for Nanjing, and Zhonghuamen Weng City in the south is the largest Weng City in the world.

If you have another day or two, you can linger in Nanjing's cultural heritage, such as the Imperial Examination Museum, or Jiangning Weaving Museum, the Mustard Seed Garden in the south of the Old City, or the Ganxi Mansion. If you have another day or two, you can still walk to Nanjing Binjiang Park. Nanjing, like Shanghai, grows across rivers, and the scenery of the Yangtze River is becoming a flowing scenery.

Photo source: Nanjing Cultural Tourism Promotion PPT

Dalian: A coastal city full of relaxation

Lin Chen, host of Dalian News Media Group.

"When you can't find the answer, come to the beach." Lin Chen, host of Dalian News and Media Group, said that Dalian is not big and has a concentrated number of scenic spots, so you can check in two days and one night like special forces. But Dalian is very big, and its connotation is enough to support long-term stay and slow experience.

Dalian is the only northern city in this promotion meeting. It is an important port in northern China and a tourist city for industry, trade and finance. The World Economic Forum Davos is held in Dalian every other year and has won the Global Environment Top 500, International Garden City and China Habitat Environment Awards.

Dalian is very City. The Nordic-style Fisherman's Wharf, the ancient Zhongshan Square, the colorful Nanshan Street, the Laohutan cruise ship, which allows you to enjoy the feast of gluttonous seafood, and the country's first mech parade float can all provide a fairytale world experience.

Dalian is also a city with a strong sense of relaxation. The wild sika deer that haunt the mountains, forests and beaches, the mysterious fluorescent sea, the graffiti wall under the sycamore trees on Gorky Road, the calligraphy vegetable market full of cultural texture, and the cartoon sea turtles, dolphins and seahorses next to the Donggang Music Fountain have also made Dalian more and more out of the circle.

Photo source: Dalian Cultural Tourism Promotion Video

"China Destination" is guided by Shanghai City Culture and Tourism Bureau, initiated by Shanghai Newspaper Group and Jiushi Group, and hosted by The Paper News and Jiushi Tourism. It is the first initiative initiated by an official media organization to explore national cultural themes and create a national cultural tourism route. Promotion project. The first season event will be officially released in mid-September.

"China Destination" will start from Shanghai, rely on The Paper's in-depth content mining capabilities and cross-border resource integration advantages, focus on an annual theme every year, carefully design characteristic tourist routes, and help the integrated development of urban cultural and tourism industries.