Xinhua Agency, Hangzhou, November 10 Title: Looking at the new trend of e-commerce from the "Double Eleven" cross-border free shipping

Xinhua Agency reporters Zheng Keyi and Zhang Xuan

This year's "Double Eleven", the trend of free shipping has spread overseas.

From a one-day carnival sprint to a full-term promotional long-term campaign on the front line, this very impressive consumption "festival" has entered its 16th year. People can't help but ask, what new content can "load" on "Double Eleven"?

If you focus your perspective on cross-border markets, you will find another situation--

Recently, Singapore, Malaysia, Thailand, Japan, South Korea and other places have officially joined Taobao Tmall's overseas "postal delivery area"; JD Global Sales has added two new package delivery sites in Malaysia and Thailand. Users in the corresponding countries and regions can enjoy free delivery rights after placing orders and exceeding a certain amount.

Under the effect of the free delivery effect, overseas "explosive orders" have accelerated. At the beginning of the promotion, nearly 70,000 merchants participating in Taobao Tmall cross-border free shipping alone have doubled their transactions.

Turning the clock back to July, Chen Qiaozhi, the manager of the apparel merchant, signed up for the global free shipping plan of domestic e-commerce platforms for apparel categories. He told reporters that taking the cross-border express train to "go out to sea to eat crabs" did gain considerable benefits. His own large-size women's clothing store received overseas orders of more than 200,000 yuan in just seven days after it started selling.

Lou Chen, founder of women's clothing brand CHICJOC, said that in his attempt to go overseas for free shipping, what he wanted to see was not only "selling goods overseas", but also truly pushing China brands to the global stage through deep cultivation in the fields of quality clothing and original design.

During the "Double Eleven" period, the richness of product categories that support cross-border free shipping has been further enhanced, from clothing to multiple categories and industries such as beauty, 3C digital, trendy toys, maternal and infant, home furnishing, sports and outdoor.

Low cost and light operation are the feelings of most merchants during the promotion period. Merchants have the rights to goods and pricing, and can open overseas markets with one click based on existing platforms without adding additional operating costs; after receiving overseas orders, the merchants only need to ship the goods to the domestic consolidated shipping warehouse, and the subsequent logistics links are handed over to the platform; when overseas consumers request a return or refund, the platform will bear the costs...

Innovative logistics systems, payment solutions, etc. provide guarantee for this long-distance "training" of "free shipping to the world". At the same time, the horizontal advancement of cross-border business is inseparable from vertically digging into the "terminal" needs of consumers, adapting measures to local conditions and optimizing supply according to segmented categories.

Mr. Huo, who lives in Osaka, Japan, often conducts "reverse shopping" on China e-commerce platforms. During this year's "Double Eleven" period, Taobao's threshold for free shipping in Japan was 199 yuan. Mr. Huo chose to settle various commodities at one time to achieve logistics fee reduction. After the packages from each merchant arrive at the freight warehouse, they will be uniformly delivered to the destination. The whole process takes only about 1 week.

"Domestic products are very cost-effective, and the styles are too rich! The phone case is a good example. Although it is a small accessory, there are so many styles that you can't choose from." Mr. Huo said.

According to Hong Yong, associate researcher at the Institute of E-Commerce of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, China's global "fan circle" benefits from its complete supply chain system. This can ensure the flexibility and efficiency of production, allowing companies to quickly respond to market demand and continuously innovate product design. Nowadays, the expansion of overseas "postal service areas" is an opportunity for Chinese and foreign companies to transform the "supply chain" into a "win-win chain".

With the growth of the market and the improvement of infrastructure, the free shipping experience is expected to "hand in hand" with more countries and regions. More innovative initiatives such as cross-border free shipping will make the flow of business, logistics, and information in the "global village" increasingly close.