Nan 'an is located on the southeast coast of Fujian. The stone industry is the first 100 billion industrial cluster in Nan' an City. The local area has more than 1700 stone production companies and more than 250,000 employees in the upstream and downstream industrial chains. The annual output of plates accounts for 60% of the national output, and stone products account for 70% of the national market share.

In recent years, Shuitou Stone Live streaming eCommerce Entrepreneurship Base has relied on Nan 'an Stone's industrial resources and market advantages to adopt the "industry + live broadcast + e-commerce" operation model to create an online stone trading platform to ensure that both the enterprise and anchor can operate worry-free at both ends.

The integration of e-commerce has accelerated the transformation of stone from enterprise to consumer. This year, China (Nan 'an) Shuitou International Stone Expo held the "Stone E-commerce Festival" for the first time, promoting the live broadcast and goods model, and creating a 10,000-square-meter permanent venue as a stone e-commerce live broadcast entrepreneurial base. Dozens of anchors Live broadcast on various platforms by category, region and time slot.

From large stone slabs to home furnishing and cultural creativity, from offline to online and offline integration, design is inseparable from the process. Nan 'an Stone has continued to invest in the design field in recent years, has continued to precipitate, and has also continued to release its effects. Stone design allows stone to have a new presentation. Live streaming eCommerce allows stone to have new users and allows more consumers to flow to the stone market. This is a new way for the integrated development of online and offline dual-lines in the stone industry.

Opening up a track is a new road, and upgrading is another new road. The two-line integrated development of the stone industry is inseparable from the support of hard technology and the entire chain. In recent years, in order to broaden the application scenarios of stone, Nan 'an stone companies have worked hard to keep up with the trend of intelligence and digitalization, and batches of new stone equipment and new technologies have been implemented.

From "out of nothing" to "full-chain growth" to "cluster transformation", Nan 'an's stone industry has never lacked innovation. Nan 'an people who love to fight and dare to win have spent more than 30 years riding the wind and waves, crossing mountains and seas,"buying the world and selling the world", using a small stone to leverage a large industry, creating an eye-catching achievement of 40% of the world's output, and breaking through a unique stone road that spans development.

Coordinator: Li Jie, Wang Jian, Li Jialin

Choreographer: Cui Yueping

Reporter: Lin Kai

Dub: Feng Yiting

Title production: Xia Yong

Material support: Nan 'an City Financial Media Center

Produced by the Audio and Video Department of Xinhua Agency